Direct/Solo Mail

Direct Mail is an efficient, cost effective and targeted method to deliver your advertising message to your current and potential customers. more

Shared Mail Jacket

Globe Directs shared mail jacket wraps a powerful selection of weekly supermarket sales flyers as well as the weekly promotions from most of the major retailers in Greater Boston. Weekly readership of 71% make this a powerful cost effective vehicle. more

Print & Deliver

All the power of direct mail with the cost effectiveness of shared mail distribution. Our turnkey P&D program combined with our print buying power affords you great print rates coupled with a state-of-the-art distribution channel getting you in virtually every home in your market. more

Pre-prints/Free Standing Inserts

Globe Direct carries virtually every supermarket preprint in the Greater Boston market. This translates to high weekly readership & greater coupon redemption. Our shared mail target capabilities allows you to reach potential customers at the sub zip code level. more



DATA PROCESSING:
• Standardized the file for USPS addresses, Zip+4, carrier routes and bar coding
• DPV (Delivery Point Validation) processing
• Merge/Purge
• Personalizing names and gender
• Manual cleaning of data for further coding and accuracy
• Customized coding of files for inkjetting location, messages and point-of-sale barcodes
• Mail presorting
Full list brokerage services, including:
    • Saturate resident (the entire U.S. 135 million addresses)
    • Saturate w/enhanced names to 60-70% of addresses
    • Consumer & compile lists – By SIC, number of employees, revenue
    • Telemarketing lists
    • Mapping via radius, drive time and/or geographic preferences
    • Over 250+ demographic and dimentional overlays available
• NCOALink, DSF2 and DMA suppression
• File maintenance & data processing services
• Mapping and demographic work – including market penetration and sales analysis
• Track & Trace to allow for mail tracking
• Return mail management

PREPRESS:
• Design
• Full color prepress Mac/PC operation, including electronic output
• Adobe Creative Suite (Indesign, Photoshop, Illustrator) QuarkXpress
• Flatbed scanning
• Desktop publishing
• In-House Proofreading

PRINTING
• Envelopes
• Web or Sheetfed: Coated & Uncoated, Postcards to Posters
• Flexis, Tabs, Standards, Magazines & Catalogs (self-cover, w/cover, perfect bound)
• Glued & stitched; continuous form

Digital Printing:
• Digital printing / Xerox DocuPrint – high speed sheet fed 8.5x11 min to 14x17 max
• Digital printing / HP – Short run sheet fed
• Laser-wells (embedded pieces)
• Laser tip-on (pieces pre-applied by adhesive)
• Bar-coding
• Personalization & variable information printing (VIP)
• Customized programming
• Scan to PDF and scan to print capabilities
• RIP to PDF files instead of hard copy

Mailroom:
• Cheshire labeling
• Inkjet – Black: addressing, messaging, and images / logos
• Inkjet –12 Color: addressing, messaging, and images / logos
• Machine inserting
• Tabbing: translucent, clear with perf, others including colors by request
• Automated tip-on application for adhesive backed 4” x 6” stock (max size)
• Live postage – Stamp affixing (non-profit, 1st-class, standard)
• Folding: barrel, gate, Z, double parallel, single fold, letter fold
• Applying perforations to single sheet pieces
• Co-op mailings – Weekly TMC program 1.25 million households

Fulfillment:
• Catalog
• Literature
• Product
• Poly bagging
• Premiums
• Promotional
• Subscriptions
• Hand assembly
• Tipping / Affixing
• Packaging, shipping and mailing

Post Processing:
• On-site U.S. postal facility
• Daily & weekly drop shipment programs, to increase your postal discounts from coast to coast;   complete logistical planning of your project
• Electronic mail tracking program for co-op TMC mailings (using Advance)
• Electronic mail tracking programs for solo direct mail (using Planet Code)
• Tracking and data entry of responses
• Assistance with marketing efforts analysis, list response, and creative response indexing

Full Turnkey Programs :
• The highest levels of quality with one-stop shopping.


direct@globe.com